In The Name Of Orange
For the launch of Nike’s Dutch National Team kit, we brought back the ‘In The Name Of Orange’ battle cry. During the friendly against France, Holland played ‘in naam van Oranje’, wearing no names on the back of the jersey. The war cry also appeared on pitches and playgrounds where National players fell in love with the game and future talent is in the making.
Forget Instagram filters. Converse Photo Clash transforms your photos into pieces of art by letting artists clash with them – using the All Star Chuck ’70 color palette. People could get their shot of color via Twitter or using the photo booth at the event. Different Photo Clashes are to be held throughout Europe.
The ‘Become A Legend’-shirt unites Dutch football fans with the National team. After its release the Internet went nuts. This resulted in numerous publications in national and international newspapers, magazines, books and television shows.
Role: Concept / Art-Direction
Director: Johan Kramer
Fox Sports ‘Total Football’ is an ode to Dutch football culture and the emotions engendered by the game across generations, from the young boy who has plastered his bedroom with football posters, to the amateur Sunday league player and Eredivisie legends.
The Unfortunately Small Gallery is a contemporary art space located in the heart of Amsterdam. Being 2.3m2, the gallery is indeed a bit small. All exhibiting artists are encouraged to experiment with these rather unusual conditions.
LEGO® BrainBricks merges psychical and digital play. Tiny sensors enable the BrainBricks to sense their configuration with one another and transmit it wirelessly to any mobile device. This allows you to bring your actual LEGO® creations to life within a digital gaming experience.
Facebook versus Hamilton
To prove the speed of Vodafone’s mobile broadband network, 28.800 Facebook members were invited to race against Lewis Hamilton. The actual race took place at Schiphol Airport and was broadcasted live on RTL GP and Facebook.
Role: Concept / Art-Direction / Photography
Exploration of Alienation studies to which extent the material of objects relate to their identities. If object x and object y share the same characteristics, are they one and the same thing?